Mobile Commerce, also referred to as mCommerce, is the most portable and accessible marketing channel today. Advertisers have more control over their mobile budgets and CPCs by splitting their campaigns. They can adjust bids independently from desktop and better target their creative messaging by including a mobile specific call to action such as “call now” in their ad text.
The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention.
Smartphone advertising are the fastest growing industries within the advertising space. The popularity of these mobile devices coupled with their ad performance will result in a surge of new ad dollars for Google in 2012.
Consumers are much more engaged with search ads on smartphones as opposed to desktops, as evidenced by click through rates that are respectively 72% and 31% higher. Search ads on smart mobile devices also have lower costs-per-click than desktop ads. This difference, in cost coupled with higher click-through rates on mobile, creates favorable performance conditions for advertisers and increased demand for mobile ads.
mCommerce Optimization Tips
· Create granular campaigns and ad groups.
· Start with short and concise keywords
· Utilize the relevant ad extensions.
· Highlight price points and promotions in your ad copy.
· Aim for ad position 1 and 2.
· Ensure your landing pages are relevant and mobile-friendly.
It is important to make sure while doing mobile paid search campaigns, we target the ads towards the right audience and devices, as well as have the right combination of ad copy, keywords, and landing page to make it generate ROI (Return on Investment). Make sure the mobile campaigns are setup properly. Analyze the performance on a regular basis by using segment features on Google Adwords and Google Analytics and increase the ROI.
The rapid adoption of smart mobile devices, such as the iPhone and the iPad, is changing how consumers interact with search engines, and advertisers are paying attention.
Smartphone advertising are the fastest growing industries within the advertising space. The popularity of these mobile devices coupled with their ad performance will result in a surge of new ad dollars for Google in 2012.
Consumers are much more engaged with search ads on smartphones as opposed to desktops, as evidenced by click through rates that are respectively 72% and 31% higher. Search ads on smart mobile devices also have lower costs-per-click than desktop ads. This difference, in cost coupled with higher click-through rates on mobile, creates favorable performance conditions for advertisers and increased demand for mobile ads.
mCommerce Optimization Tips
· Create granular campaigns and ad groups.
· Start with short and concise keywords
· Utilize the relevant ad extensions.
· Highlight price points and promotions in your ad copy.
· Aim for ad position 1 and 2.
· Ensure your landing pages are relevant and mobile-friendly.
It is important to make sure while doing mobile paid search campaigns, we target the ads towards the right audience and devices, as well as have the right combination of ad copy, keywords, and landing page to make it generate ROI (Return on Investment). Make sure the mobile campaigns are setup properly. Analyze the performance on a regular basis by using segment features on Google Adwords and Google Analytics and increase the ROI.
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