Donning a White-hat as an SEO is a wise thing. But you never know, when the color changes from White to Black, due to frequent change of search engine algorithms by Google.
2012 has been year of significant change for all of us involved in ‘Local’ and 2013 is set to be just as busy. But what will 2013 bring, and how should we prepare ourselves & our customers to capitalize on the developments which will shape the next 12 months? Below I will break down many of the elements of a good SEO(Northampton) campaign and how they should be diversified in order to best stand the test of time and optimize your website in the current SEO climate.
2012 has been year of significant change for all of us involved in ‘Local’ and 2013 is set to be just as busy. But what will 2013 bring, and how should we prepare ourselves & our customers to capitalize on the developments which will shape the next 12 months? Below I will break down many of the elements of a good SEO(Northampton) campaign and how they should be diversified in order to best stand the test of time and optimize your website in the current SEO climate.
Make variations of your anchor links
A variety of anchor text is much better.Because,the people will link to a website with different anchor text. Unnaturally, an SEO would go out and get links from all over the web with a few choice sets of anchor text. The search engines want natural, organic results this trend is to be expected. The anchor text should always be relevant to the content on the page. Do not sacrifice relevancy for diversity when it comes to anchor text.
Avoid Over-dependance on Google
Don’t put all your traffic in Google’s basket. It’s very dangerous to keep all the eggs at one place.Diversify your source of traffic. I mean, if tomorrow Google will cut off its traffic supply to your blog, you will still survive with the ration from Yahoo, Bing, Facebook, Twitter, Email marketing etc. Try to make a loyal readership base around your blog, and don’t over-depend on Google.
Study the trends
You have to know what is going on in your industry and keep yourself abreast to the latest changes or you are gone for good
Build a Better Social Signal and Google Author Rank
Social signal and Google Author Rank will rule the entire 2013 for search engine ranking of content.How many social media influencers are in your Facebook or Twitter friends? Not many – is the commonest answer. Participate and contribute to your social media community in a better way to earn influential friends.Don’t bombard your Facebook or Google+ timeline with frequent spammy blog postings. This irritates followers, resulting in un-follow.
Source : Emonde Northampton
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