What’s next for Social Media Marketing

There’s always something new when it comes to social media. And while the constant innovation can be thrilling, for some small business owners, it might start to feel more overwhelming than fun.But whether the ever-changing nature of online networking gets you excited or makes you long for the days of snail-mail marketing, there’s no question that social media is worth the effort.

Social media is still evolving every day. But the line in the sand has been crossed when it comes to both public and brand adoption. Social media is now a mainstay in the marketing plan, and it’s not going anywhere soon. So getting involved is essential for success.Below are five trends that you can include in your plans to stay ahead of the game next year.

Brands Get Pinterested : Pinterest took brands by storm this year when it became the third most-popular social networking site. Marketers developed a number of ways to engage fans on the platform, from contests and puzzles to visual hacks.

Fan Pages Get More Image-Heavy : Data has shown that photos attract twice the number of Likes on Facebook that text-based status updates do. As a result, brands like Oreo and Burberry are investing heavily in image and video creation for the platform, as well as other visually oriented platforms like Tumblr and Pinterest.

Reddit's "Ask Me Anything" Becomes Promotional Tool : Reddit's "Ask Me Anything" (AMA) section has become a promotional tool for a range of personalities, including the President. It has become particularly popular in the entertainment space. 

Brands Gain a Sense of Humor : On social media, some brands have stopped behaving less like generic spokespeople and more like people you'd want to hang out with -- i.e., those with a dynamic sense of humor.

More Facebook Options for Advertisers : Facebook is the #1 social network for brands. And that status will only be solidified as they continue to roll out new options for advertisers in an effort to improve shareholder value. Stay up to date on their announcements and take advantage of all the new options they roll out to see if you can improve the effectiveness of your efforts on their network.

The Articles in this blog are written by Online marketing team of emonde on behalf of emonde private limited, Northampton, United Kingdom. The contents in this blogs are written by taking inspirations or ideas from different and relevant blogs written by people and from technical magazines. Emonde concentrate on web design & development, Mobile application development, online marketing, software and Branding. We offer our support in Major cities like London, Birmingham, Milton Keyens, Leicester,Nottinghamshire and more...

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